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BE THE PUBLISHER

INTRODUCTION

IT'S ALL ABOUT CONTENT!

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Today, a company's notoriety and reputation largely depends on the content available on the internet. 

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By producing content related to your core business, its decision makers, your customers and prospects, you impose yourself as a leading opinion maker and you will boost your business. 

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Keyboards, and cameras, ready, set, go!

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EDITING TEXTS

The last step before the publication of an article:

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1. Correct spelling mistakes with the spellchecker


2. Review your text yourself:

     Check for grammar, syntax, and formatting mistakes

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3. Ask your colleagues to proofread your text to detect other mistakes.

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EDITING PHOTOS

The last step before publishing or sending a photo​

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1. Select the best photos

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2. Use your photo editor to optimise rendition - Edit on free mac software "Photo", or Photoshop - subscription fee 19,99 € / month

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3. Add filters if needed

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4. You can merge 2 pictures with Photoshop

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5. Editing photos on your smartphone:

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  • Your smartphone has in-built editing capacities allowing you to modify light, colour and frame settings. You can also add filter to improve the feel of your photos.

  • Best photo editor for Android: Aviary, AirBrush, Bonfire Photo Editor Pro

  • Best photo editor for iPhone: Snapspeed, VSCO, Filterstorm Neue, Enlight

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EDITING VIDEOS

The last step before the publishing a video:

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1. Copy shots to a hard-drive and a computer


2. Arrange rushes sequentially vs. video clipping

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3. Edit: introduction, subject, conclusion

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4. Synchronize sound

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5. Calibration

  • Enlighten images

  • Revive the colours

  • Give a style

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6. Export to MPEG2 - 1080p 25 frames / sec

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7. Check that the sound is in stereo

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8. Editing videos on your smartphone:

  • Your smartphone has an in-built editing capacities allowing you to cut your movies, adjust light, colour and frame settings. 

  • Best movie editor for Android: Action director, Adobe Premiere Clip, Filmorago, Free Video Editor

  • Best movie editor for iPhone: Filmorago, ReelDirector, Cameo, Montaj

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PUBLISHING TEXTS

ARTICLES CAN BE PUBLISHED IN NUMEROUS AMOUNTS OF FORMATS

Blog Post

Newsletter

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Social Media Post

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Website

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Magazine

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Tabloid

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Press Release

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MAKE SURE TO LEVERAGE PRINT AND DIGITAL OUTLETS TO MULTIPLY THE REACH OF YOUR PUBLICATION. DO NOT STICK TO ONE FORMAT.

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PUBLISHING PHOTOS

1. Coherence between the photo and the title of the article

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2. Use caption when needed and always add the copyright

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3. For print, make sure to use minimum 300dpi, otherwise the outcome will be blurry

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PUBLISHING VIDEOS

1. Publish your videos on YouTube, VIMEO, Daily motion etc.

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2. You can create your YouTube channel with your branding

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3. Make sure to include a description of the video and use tags

 

4. Once linked to your website, videos are also a great way to boost your website's SEO 

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