Outsmart, outdo and outperform in the digital age
RULES TO EDIT AN EVENT COVERAGE
1-STORY TELLING
a - b - c for a good story telling
a - Editing by theme.
Example. When you show a speaker, dont' show him again 1 minute later
This guy at 00.36
Same guy at 1.28
Those 2 pictures must follow each other
b - Editing in chronological order:
1/ welcome of the participants
2/ Speakers /conference
3/ Cocktail
c - Show the success :
Example: there was a lot of people, interesting workshops with attentive participants and dynamic speakers, ... always choose an image with people, full house, no empty chairs, ...
YES
NO
YES
NO
NO
2 - Technical elements
3 technical rules for good editing
1 - Avoid shaky pictures, funny faces, people who are bored
2 - Editing on the beat of the music. If the music is too speed, you can pass over one or two beats, but always change on the beat. Example:
3 - No repetition
No need to show 3 times the same tray
3 - END OF THE VIDEO
Always finish with the 360Crossmedia signature, available here